The Museum Center
name and logo:

A dynamic new mark
to introduce us to the community
and carry our message into
the next century.

In the early days of this project, participants settled on the Cleveland Bradley Regional Museum as our name. That reflects our focus in a wider way than references to our city or county alone could -- in keeping with our mission statement's commitment to the story of   "the Ocoee District of  Tennessee." That district was formed early in the 19th Century, and as a region it indeed reflects our area of primary interest.

As planners recognized the need for a Cultural Center as a key component in any museum project, the name became the Cleveland Bradley Regional Museum and Cultural Center -- a mouthful. Early in 1998, trustees approved the abbreviated name of  Museum Center at 5ive Points, pinpointing the facility at the historic hub of the Ocoee District.

Officially, the Museum Center incorporates both the Cleveland Bradley Regional Museum and the Amanda T. Gray Cultural Center.

With the new name, we sought a permanent logo, and sought proposals from graphic designers throughout our area. Lindsey Bradley & Maloy of Chattanooga, a leading design business in the Southeast, agreed to donate its time and considerable talent to work with the Museum Center to develop an appropriate and effective logo, along with guidelines for its consistent use.

The result, as you can see at the top of this page (and in abbreviated form on other pages), is simple, strong, clean -- and, we think, wonderful. You can see our M and C in it, and a version of a 5-Points star; you can see our winding river of time; you can see the solidity of the type face, and the distinctiveness (and whimsy) of its "5ive."

It appeared on street banners that students from some 330 area classrooms decorated for our groundbreaking, and now is found on everything from T-shirts to business cards.